What I do
Mobile apps
Native-quality iOS and Android apps, from concept and prototyping through to store submission and ongoing support.
Web applications
Fast, reliable web apps and dashboards — clean front-ends backed by sensible, maintainable infrastructure.
Product partnership
Have an idea but no technical co-founder? I help shape, scope and build an MVP you can put in front of real users.
Shopify best-practice tuning
Audit and fix what's quietly slowing your Shopify store — Core Web Vitals, theme bloat, third-party scripts and Liquid patterns that hurt conversions.
Headless Shopify migration
Rebuild your storefront on a headless front-end — same Shopify checkout, faster pages and full design control via Hydrogen or Next.js.
Selected work
Hecta
A direct-to-consumer platform helping Australian farms sell online — with storefronts, subscriptions and operational tools all in one place.
Farm storefront
Branded online store with variable-weight pricing, order cycles and pickup locations.
Subscriptions
CSA box management with customer self-service, skipping and automatic billing.
JM AG Consulting Pty Ltd
A field-first tool for agronomists — capture scouting observations on the paddock, score them into inspection reports, and manage clients and chemicals from the office.
Map-based observations
GPS-tagged notes and photos, pinned to the exact spot in the paddock they came from.
Scored inspection reports
Structured observation scoring rolls up into shareable reports for the grower.
Works offline
Full capture in the field with no signal — everything syncs the moment you're back online.
GoalQuest
A family goal-tracking app that turns chores and habits into a rewarding game for kids — and gives parents a single place to manage it all.
Parent dashboard
Manage goals, track progress and reward children from a single view.
Star rewards
Kids earn stars for completing goals and redeem them for gift cards and rewards.
How I work
You talk directly to the person building it — no account managers, no handoffs.
Small, frequent releases over big-bang launches. You see progress every week.
You keep full ownership of code, accounts and infrastructure. No lock-in.
Fixed scope, plain-English updates, and honest advice on what's worth building.
Got something worth building?
Tell me about the product or problem — I'll come back with honest thoughts on how to approach it.